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ACTIVISM 101
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER6
CHAPTER 7
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Chapter 3

Campaigning Methods for Animal Rights

1. Introduction

Each of us has the right to face the powers that be and campaign to bring about change we think is necessary in society. One half of the key to successful campaigning is knowing what you want to achieve. But the other half of the key is knowing how to campaign, which is what this chapter is about. Whether you are acting in a group or alone this chapter offers you background and some of the essential techniques for campaigning.

Animal rights campaign tactics are no different from their civil rights counterparts in this and past centuries. To make their demands heard activists employ techniques like picketing, lobbying, demonstrating, and so on, although campaigners today also have some novel tools like email and the Web.

Do not stop at the end of this chapter when finding out how best to campaign for your cause. Let this chapter sharpen your appetite to inquire further. You can find out a lot more from fellow activists, from books and the Web. Seasoned campaigners say there are tried and tested techniques for campaigning based on the experience of many good activists - but they also say there is no infallible guarantee of results! Get stuck in and good luck!

Campaign IntroCampaigningDisobedienceDirect ActionAction PlanningLobbying
PicketingGroup StartupPublicityLeafletingNews MediaInternet